Last year saw a lot of progress being made from online casino companies in one of the most exciting markets in the industry. India could really make an impact on the world of online gambling if they continue to have no legislation regarding it. A country of 1.37 billion in 2019 is certainly a large market, but according to an article on India Today, “India is expected to add nearly 273 million people between 2019 and 2050 and remain the most populated country through the end of the current century”.
We expect casino companies to heavily invest in this growing market which also shows high levels of smart phone usage. But what does this mean for the average online casino player in India?
In this article we are going to take a look at what we expect to see from Indian Online Casinos in the New Year.
New casino games are released in their hundreds every single year, that’s nothing out of the ordinary. But we expect there to be a whole host of new casino games specifically aimed at the Indian market in 2020. We have seen a couple of traditional Indian games be transformed into live casino games last year, and we expect this trend to continue.
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Game developers Ezugi produced and launched both Andar Bahar and Teen Patti in 2019, and we wouldn’t be surprised to see them further their collection of live Indian casino games in 2020.
Evoplay are another game developer who have seen a gap in the market and have exploited it by developing a great looking online version of Teen Patti. You can play this Indian favourite at Showlion online casino.
If the trend over the last couple of years is anything to go by then we expect to see a whole raft of new online casinos opening their ‘virtual doors’ to customers in India. We’ve even seen a number of casinos setup with the sole purpose of targeting customers from India rather than just accepting them. Good examples of these ‘India only’ websites are Jeetwin casino and 10Cric, both of which appear to be going from strength to strength.
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Traditional India casino games coupled with a sport betting product focussed on cricket are predicted to be a recipe for success in 2020.
As there becomes increased competition, which we are sure of, there will be a race to offer enhanced bonus terms. New and established casino brands will want to appear attractive to potential customers and will look to beat their competitors in terms of sign-up and existing customer offers.
We’ve seen it in other countries when there’s been an increase in competition and we expect to see the same thing happen in India. Currently you can grab a new customer bonus of anything from 5,000 INR up to 100,000 INR when you register with an online casino in India. Come the end of the year it’s fairly likely that they’ll be a few more bonuses on the larger end of the scale for casino enthusiasts to take advantage of!